Cyber Awareness Cyber Security

Small Investment, Big Returns: Why Cyber Awareness Must Fit Your Agenda


In today’s interconnected world, where billions of digital interactions occur daily, businesses must recognise that cyber awareness isn’t a luxury but a necessity.

Small and large enterprises can benefit immensely from prioritising cyber awareness as a part of their agenda. This article highlights the substantial long-term advantages of having it at the core of your business operations and why it’s a relatively small investment compared to the financial and reputation repercussions of successful Phishing or Social Engineering attacks.

The Whys

1. Cyber Security Awareness as a Long-Term Investment

Understanding the importance of cyber awareness begins with acknowledging that it’s an investment, not an expense. By cultivating a security culture within your organisation, you’re committing to safeguarding your business, clients, and sustainability for the future. This proactive approach increases the likelihood that your business remains resilient in the face of evolving cyber threats.

2. The Costs of a Successful Phishing or Social Engineering Attack

A successful Phishing or Social Engineering attack can wreak havoc on a business. Financial losses can range from the immediate costs of recovering from the attack to long-term damage, including loss of customer trust and legal consequences. The financial ramifications can be substantial and sometimes even catastrophic. 

Research conducted independently by Ponemon Institute and analysed and published by IBM Security found that data breach costs continue to grow, reaching a record-high global average of $4.45 million, representing a 15% increase over three years.

‘Security Intelligence. (2023). What’s new in the 2023 Cost of a Data Breach report. Retrieved from []’

3. A Small Cost, Enormous Long-Term Gains

The investment in cyber awareness is minuscule compared to the financial devastation caused by cyberattacks. Training employees, conducting security workshops, and implementing awareness programs may require a budget, but it’s a fraction of what you could lose without such measures.

Imagine a local e-commerce business, let’s call it Fashion Haven, with average daily sales of 5,000€, falling victim to a well-crafted Phishing attack. Employee clicks on a seemingly innocent email led to a breach where sensitive customer data, including credit card details, were exposed. The aftermath was swift and costly, with Fashion Haven having to refund purchases, cover potential fraud, and invest in immediate (maybe a bit late in the day) Cyber Security measures. Furthermore, the loss of customer trust resulted in a significant drop in sales for several months, turning what seemed like a minor incident into a substantial financial setback, highlighting the real-world impact of Cyber Security lapses.

That doesn’t look good, does it?

4. Reducing Vulnerabilities

Cyber awareness significantly reduces vulnerabilities within your organisation. It creates a culture within its peers where everyone is more vigilant than they would have been otherwise, and when employees are aware, they become the first line of defence. They are less likely to fall for Phishing attempts or divulge sensitive information to malicious actors.

5. Mitigating Reputation Damage

Maintaining a solid Cyber Security stance can also save your business from reputation damage. Customers and partners are likelier to trust and continue their relationships with companies prioritising Cyber Security. The cost of rebuilding a damaged reputation is far greater than investing in its protection.

6. Compliance and Regulatory Benefits

Many industries and regions have Cyber Security regulations in place. Businesses subject to industry-specific or government regulations may be fined for failing to protect customer data from phishing attacks.

Embracing cyber-aware culture can be our first line of defense

The Hows

Here are some specific steps that businesses can take to implement a Cyber Security awareness program:

  • Develop a cyber awareness policy. This policy should outline the company’s expectations for employees regarding Cyber Security.
  • Provide relevant training to all employees. This training should cover Phishing, Social Engineering and Best Practices on Credential Security.
  • Conduct regular cyber awareness campaigns. These campaigns can include sending out security tips, hosting security awareness events, and posting security awareness posters.
  • Encourage employees to report suspicious activity. Employees should be encouraged to report any suspicious activity, such as Phishing emails or strange behaviour on company computers or elsewhere.

Before you leave

Cyber awareness is an essential long-term strategy that pays off in multiple ways. By embracing it as a fundamental part of your business agenda, you’re protecting your bottom line and ensuring your business’s long-term sustainability in an increasingly complex digital world. 

If you want to learn more about improving cyber awareness in your organisation, don’t hesitate to contact us at COMPTEC I.T. Our team is ready to assist you with services such as Cyber Security training or Security and Risk Assessments that cater to your unique business requirements.

▶ Australasia: – Peter Argyropoulos

▶ Greece & Europe: – Konstantinos Xanthopoulos